Jaded London (8)

Jaded London is a London-based fashion brand that sells streetwear-inspired clothing for women, men, and kids: Known for: Bold, colorful designs that push boundaries Founded by: Siblings Jade and Grant Goulden in 2013 Popular with: Gen Z Worn by: Celebrities including Beyonce, Taylor Swift, Rita Ora, and Gigi Hadid Products: Hoodies, joggers, crop tops, T-shirts, shorts, dresses, and denim Commitment to sustainability: Reducing waste, improving the environmental impact of products, and working with suppliers and clients to reduce their own environmental footprint Here are some other things to know about Jaded London: The brand has built a community through collaborations, pop-ups, and events. Jade focuses on the brand's womenswear and swim, while Grant runs the menswear. The creative team works together to create concepts for drops, from product design to social media content. Jaded London has a denim collection with oversized, slim, and straight-fit silhouettes. The denim is distressed and washed by hand to give a vintage feel. Show Less